Pei Believes the Smartphone Market Is Stagnated and Consumers Are Indifferent Towards Products
Talking to Engadget, Pei says that he has been watching phone launches since the inception of the first iPhone and believes that now, that wow factor is lacking. Nothing’s CEO has admitted that he has missed big keynotes simply because smartphones have become boring. On top of that, Pei says that consumers have become indifferent to these products. With LG and HTC leaving the smartphone market entirely or becoming irrelevant, the industry is dominated by the likes of Apple, Samsung, and Google, so there is little room to diversify. That is probably where Carl Pei obtained inspiration from and introduced the Phone (1), as he states that his company is trying to make consumers more optimistic about such products. The Phone (1) looks nothing like its rivals and employs the use of transparent glass that exposes some of its components. Furthermore, the device introduces a glyph interface, which uses 900 LEDs arranged across the back of the smartphone to create a ‘never before seen’ notification system. Unfortunately, these are not the only ingredients required to succeed as a phone company, with Carl Pei believing that multiple factors are involved. The Phone (1) is not a flagship by any means, as an earlier Geekbench benchmark leak revealed that Nothing’s first handset is powered by a mid-range Snapdragon 778G, along with 8GB RAM. Fortunately, a hands-on video displays its uniqueness, but whether or not this strategy will take the company far, only time will tell. Carl Pei states that the Phone (1) is not a revolutionary product, but its design alone could be stuck in consumers’ heads for at least a little while. In the future, Nothing may come out with more exciting designs like it has with the Phone (1), and hopefully, we will see a flagship from them next year. If you wish to check out the entire interview, click on the source link below.
